For companies in the modern marketplace, philanthropy is not a cost of doing business, but rather an investment in the community and the brand. For those considering establishing or enhancing their corporate giving program, our CEO and cofounder Joe Phoenix shared with HR Morning five tips to empower you to maximize corporate giving and increase employee engagement.

“Not only does a giving program help attract new employees, but it also keeps current employees engaged, promotes a sense of affinity for the company and broadens a company’s connection to its community,” Joe wrote.

As it is now essential to give back, modern technology makes it easy for a company of any size to make an impact with a workplace giving program aligned with company values. Incorporating best practices from personalization to transparency are simple steps to keep your company competitive—while making a greater impact for your employees, brand and community.

Check out the full article on HR Morning here.