87% of customers will purchase a product because a company advocates for an issue they care about and 65% of consumers will not buy from a brand because it stayed silent on an issue it had an obligation to address.
Belief-driven buyers are now the majority in every age and income range, including 69% of
When choosing between two brands of equal value, 90 percent of consumers are likely to switch to a cause-branded product.
Companies with successful giving campaigns grow faster, make more profit, and have a more loyal customer base.
Matching programs help you support your employees and amplify their impact on the charity of their choosing.
A master corporate giving account centralizes donations and directs grants to approved 501c3s.
Individual employee giving accounts allow employees to choose and benefit the causes they care about most.
Automation tools reduce repetitive manual tasks and lessen the administrative burden on your staff.
Detailed, 24/7 reporting and analytics include quarterly giving summaries to measure impact.
Amplify your impact through crowdfunding. Crowdfunding is one type of corporate giving campaign that expands your reach and makes it even easier for the public to connect with your brand as they can get involved with your charitable efforts. Crowdfunding increases overall impact by as much as 5 times. An amplified impact can increase your funds by raising money outside your corporate account so you can do more with less.
Create Employee Brand Ambassadors
Improve your brand awareness and reputation through your strongest advocates, your employees. Corporate giving campaigns expand your reach and make it even easier for consumers to connect with your brand as employees spread the word about your charitable efforts.
People trust people they know more than marketing messages from companies. Employee advocacy is an invaluable asset that increases brand awareness and improves brand reputation.