Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. The event is only 6 years old, but it’s grown a lot in that time. In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ The difference, an increase of 2,283 […]
Corporate citizenship delivers measurable business value when companies leverage their core competencies to address environmental, social, or governance issues. Corporate philanthropy benefits include increased employee engagement, higher brand awareness and reputation that increases sales, and even improved employee productivity. Strong corporate citizens build a strong level of trust with their stakeholders – customers, employees, government […]