2018 has been a hallmark year for corporate giving. New records were set in ROI, donor advised funds (DAFs) and other areas as corporations addressed the rising importance of philanthropy in engaging employees, attracting talent, and building brands. Perhaps most importantly, technology has sped up the dissemination and adoption of emerging types of giving such […]
In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹ While that may have been true in the 70s, it’s no longer true today. Society is shifting toward a more socially and environmentally responsible marketplace where both individuals and […]
Sixty-four percent of consumers are “extremely likely” to buy from a company that takes a stand on social issues. That’s one reason many companies are developing corporate social responsibility (CSR) strategies. The CSR strategies are being integrated into their larger business strategy as well. Besides the consumer and sales benefits, CSR (also known as corporate […]