Over a 15-year period, corporate responsibility (CR) can increase a company’s market value by 6 percent¹. In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth. Corporate responsibility can be incredibly impactful for business performance […]
Workplace giving is becoming an increasingly important differentiator for businesses of all sizes (especially SMBs, as we’ll dive into later on). Often woven into corporate responsibility (CR) or corporate social responsibility (CSR) initiatives, workplace giving is one of the top methods businesses use to give back to their community. Workplace giving also has a strong […]
Traditionally, the landscape has focused on strategic marketing, specifically on the three Ps: product, pricing and positioning. Those pillars have helped companies increase their awareness and close sales. But the corporate competitive landscape is shifting. The three Ps are making room for new strategic drivers, the three Cs: collars, customers, and community. While the three […]