Case Study / Brand Experience
Softgiving teams up with Philantech® to power a new stream of fundraising: streaming content
The Summary
Softgiving is revolutionizing the concept of charity streaming, allowing content creators to mobilize viewers of live-streaming events to raise money for organizations they care about. With Givinga handling all donations and providing the back-end charitable infrastructure, Softgiving is able to focus on honing the user experience in this exciting new arena for activism.
“Givinga’s technology does the heavy lifting – everything from verifying charities to managing donations – allowing the users of our charity streaming platform to focus on making an impact through the charities and causes that matter most to them.”
Matt Pfaltzgraf
Founder and CEO at Softgiving
The Business Challenge
With thousands of events per year, and some raising up to hundreds of thousands of dollars from many individual donors, there’s a lot on the line to ensure all logistics run smoothly. Softgiving needed a charitable technology partner who could safely and securely process all of the individual donations placed through their charity streams, plug directly into their platform’s backend, and ensure that the donors, charities, and brands have access to all of the needed reporting and documentation.
“When organizations and individuals are making decisions about charitable dollars, they want the best possible information to guide those decisions. They demand transparency and the ability to see impact”
Matt Pfaltzgraf
Founder and CEO at Softgiving
The Partnership
Softgiving trusts Givinga to ensure all payments are securely collected and transparently delivered to the intended charitable recipient. In turn, Softgiving can dedicate its time where innovation is truly needed. Today, they continue to work with both brands and content creators to increase viewership for charity streams, align them with charitable causes, and manage high-stakes live stream events and marketing campaigns.
Softgiving also works directly with charities to take on the heavy lift of fundraising and help them reach a new generation of donors at scale. To spotlight one charity in particular, the Trans Empowerment Project received over $500,000 from Softgiving campaigns over the course of 18 months. This has resulted in transformative change for their organization, enabling them to grow from a completely volunteer organization to hiring 10 paid employees. Softgiving continues to work with TEP, helping them ideate and execute new campaigns and recruit streamers that align with their mission and community holidays.
“I don’t think people understand how incredibly helpful having innovative fundraising partners like Softgiving is… fundraising can be incredibly difficult and time-consuming, especially for a grassroots organization with a small team. To have raised so much money without having to invest large amounts of money or time to do so allows us to go out and do the work that matters- empowering our community and ensuring they have access to the most basic of needs.”
Heather Knoxville
Fundraising Director at Trans Empowerment Project
The Takeaway
By integrating fundraising into live-streaming events, Softgiving offers an alternative fundraising solution for brands, activists, and charities. This innovative approach allows them to raise awareness and funds through virtual engagement- which has become increasingly important with in-person events on the decline.
Says Givinga CEO Joe Phoenix, “Givinga’s Philantech platform was designed to give our partners, and their customers, access to tools that allow them to create new and empowering ways to give to charity. Softgiving embodies this creative giving approach and we’re excited to be the engine powering this new generation of philanthropic innovators.”
The beauty of any new partnership based on Philantech® is the flexibility to evolve over time. In the future, Softgiving hopes to expand the giving tools available via Givinga to create new engagement and giving opportunities for their streamers, donors, and charities.
