Case Study / Brand Experience

Softgiving teams up with Philantech® to power a new stream of fundraising: streaming content

The TL;DR

Softgiving is revolutionizing the concept of charity streaming, allowing content creators to mobilize viewers of live-streaming events to raise money for organizations that they care about. With Givinga providing all the back-end charitable infrastructure, Softgiving is able to focus on honing the user experience in this exciting new arena for activism.

“Givinga’s technology does the heavy lifting – everything from verifying charities to managing donations – allowing the users of our charity streaming platform to focus on making an impact through the charities and causes that matter most to them.”

Matt Pfaltzgraf
Founder and CEO

The Business Challenge

Softgiving is revolutionizing the concept of charity streaming, allowing content creators to mobilize viewers of live-streaming events to raise money for organizations that they care about. With Givinga providing all the back-end charitable infrastructure, Softgiving is able to focus on honing the user experience in this exciting new arena for activism.

“When organizations and individuals are making decisions about charitable dollars, they want the best possible information to guide those decisions. They demand transparency and the ability to see impact”

Matt Pfaltzgraf
Founder and CEO

The Partnership

With thousands of events per year, and some raising up to hundreds of thousands of dollars from many individual donors, there’s a lot on the line to make sure all logistics run smoothly. Softgiving trusts Givinga to ensure all payments are securely collected and transparently delivered to the intended charitable recipient. In turn, Softgiving can dedicate its time where innovation is truly needed. Today, they continue to work with streaming content creators to increase their viewership for charity streams, align charitable causes with their passions, and manage high-stakes live stream events.

The Takeaway

Says Givinga CEO Joe Phoenix, “Givinga’s Philantech platform was designed to give our partners, and their customers, access to tools allowing them to create new and empowering ways to give to charity. Softgiving embodies this creative giving approach and we’re excited to be the engine powering this new generation of philanthropic innovators.” 

The beauty of any new partnership based on Philantech® is the flexibility to evolve over time. In the future, Softgiving hopes to expand the giving tools available via Givinga to their users, donors and streamers alike.

“Givinga’s Philantech platform was designed to give our partners, and their customers, access to tools allowing them to create new and empowering ways to give to charity.”

Joe Phoenix
CEO at Givinga

Ready For a Guided Tour?

Learn how Philantech can power a solution for your organization