Sixty-four percent of consumers are “extremely likely” to buy from a company that takes a stand on social issues. That’s one reason many companies are developing corporate social responsibility (CSR) strategies. The CSR strategies are being integrated into their larger business strategy as well.
Kraft Heinz’s Rise Against Hunger Partnership
Microsoft’s Volunteer Grant Program
Penguin Random House’s Student Loan Reductions
ExxonMobil’s Employee Matching Gift Program
Walmart’s Resource Donations
Organizations with physical assets often loan or donate these to charities instead of giving money. Walmart provides access to its large fleet of refrigerated food trucks nationwide. Through this Feeding America can distribute fresh food to people in need.² Walmart donates the use of their trucks and logistics expertise to help coordinate the charity’s needs.
Resource donations are a great way to increase exposure and impact without making cash donations. To incorporate resource donations, consider the business assets at your disposal and where you may have extra capacity that local charities could use.
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